There's no denying that life has been very hard for many people over the past 18 months, me included. The credit crunch, the recession, call it what you will, has certainly hit home. And, working in a recruitment related role, it's been all the more apparent that these have indeed been tough times.

One week I would be reasonably busy. The next, hardly at all. The following, not a bean! One minute a certain company would be my biggest client, the next it would suddenly put a freeze on using external suppliers and I would get no work from them at all. Even now, it's still all a bit ‘stop start'.

As a result, at the beginning of 2010, following an even leaner previous two months than is normal for that time of year, I was beginning to think that maybe, just maybe, I would have to go out and get myself a part-time job to supplement my full-time one.

And then it happened.

I got a call out of the blue from someone I used to have business dealings with when she was at her previous company. They too had put a freeze on the use of outside resources and, as a result, it had been pretty much two years since we had last spoken. I had sent the occasional email during that time saying I was still around and available for work, but always got very politely told that they were still not able to use external resources. The last email I sent bounced, so I found out who had taken over her role and was informed that she had left the company but that they were still not using external suppliers! They still aren't to this day (I pester someone else periodically now, just to keep my name out there).

Anyway, back to this call out of the blue. She told me she had indeed moved jobs and that there had also been a freeze on at her new place, but that she remembered me from her last company. Was I still doing the same job and could I help her out?

Talk about music to my ears!

The work started to filter through, slowly at first, but as I worked on more and more business, so the volume increased to the point that, from nowhere, that company has become my biggest client, for the time being at least. I am sure it won't always be that way - I am certainly not counting any chickens - but it does prove one thing. It pays not only to provide a good service when times are good but also to keep in touch even when there's nothing much doing.

It's easy sometimes in business to think, ‘oh well, that's that, it was good while it lasted, but I'm not going to get any more out of that person' and move on. But, if you build a good rapport with someone, there is no reason why you cannot, at some stage in the future, work with, or for them, again.

That candidate you just placed could be a one hit wonder or they could be a money spinner for you periodically throughout their career. The long and short of it is - it makes absolute sense to see clients/candidates as a long-term investment rather than a short term gain. So, are you a bridge builder or a bridge burner? 

Todays Recruitment Blog was submitted by Alasdair Murray - Recruitment Advertising Copywriter