Wednesday Apr 20, 2011

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Good Advice:  When Looking To Advertising A Job Online.

Corporate companies as well as recruiters have more resources than ever before when looking to advertise jobs online, these advertising resources cover everything from job boards, job board search engines, and now the ever increasing online version of newspapers, and trade magazines.

The majority of online job advertising media is free to use for job seekers however nearly all of these online resources require corporate and recruitment companies to pay for online job advertisements. It is important to remember that before going through the payment process to read terms of business and other information on the site just to clarify that it is the right place to advertise your type of jobs online in terms of audience and niche sector, and how long it will remain live.

The following steps will help when make you online job advertisement stand out.

1.  The biggest mistake companies make when advertising jobs online is they fail to write a descriptive job advertisement. Make sure the job advertisement is descriptive, has a widely recognised job title, tells the job seeker what your company or client does and any qualifications required for the position. Also make sure that you advertise the salary range, and the more benefits you can offer the better.

2 An important point to include is keywords. By using skill sector keywords in your online job advertisement you will ensure your online job advert will rank higher in search results than similar adverts that have less relevant keywords in the job description. The best online recruitment companies suggest using keywords about the duties the job seeker will undertake, any specific educational requirements and relevant skills the job seeker will need.

3 Make sure that you make it easy for jobseekers and job applicants to apply to your online job advertisement, these will include links to your corporate or recruitment site. What they need to include with their application i.e. CV, covering letter, sample letter etc. And whether you require this information electronically or verbal contact. It's always a good idea to list a contact name unless the advert is confidential.

4 In order to make sure your online job advertisement gets seen by relevant job seeker traffic, make sure you choose the right job board. Recruitersite is an excellent way to get your jobs advertised across multiple jobsites through one easy to use job posting form.

5  If your company has its own online web space (career site), it is an excellent brand building exercise to advertise your job on your own site and get job seeker traffic to apply via your own site through linking back from other job boards.  There are tools such as i-mulipost powered by recruitersite that will seamlessly do this for you.
Contact us today if you require help to advertise your jobs - 0845 6048343

Todays Recruitment Blog is Thanks to Mark Jones FIRP

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